About
Founder of Coastmetics
A new category in skincare, inspired by the sea
I didn’t start Coastmetics because I wanted to build a beauty brand.
I started it because I couldn’t find what I was actually looking for.
A way to recreate a very specific feeling: calm, clear, and being fully present. The way I experienced it at the sea.
In 2023, on a beach at the Baltic coast, something shifted.
After a simple swim, my skin felt renewed. But more than that, my entire system did. I wanted to take that feeling home with me.
But I found nothing that truly captured it.
Only two extremes: clinical, generic “marine cosmetics” or products that felt outdated and superficial.
Nothing that reflected how the sea actually feels:
gentle, atmospheric, aesthetic.
So I decided to build it.
With Coastmetics, I want to create a moment of the coast, wherever you are.
Today, I’m the founder of Coastmetics – a skincare brand inspired by the world’s coasts.
But Coastmetics is not just about products. It’s about creating moments of reconnection.
From coast to care.
Somewhere along the way, self-care became a productivity tool.
Another step. Another routine. Another box to check.
I believe that is a problem.
My work is an attempt to rethink self-care through a new approach to skincare:
Simple, sensory rituals inspired by the sea – bringing us back into contact with ourselves.
I’m currently building Coastmetics,
with the first line inspired by the Baltic Sea.
Starting with one coast, expanding to many.
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Alongside, I share my reflections and learnings on building Coastmetics in my founder newsletter Weekly Wave.
Follow my journey here:
Press & Inquiries
For press features, interviews, and collaborations,
please get in touch.
Coastmetics is launching in summer 2026.
Contact
E-Mail:
hello@coastmetics.com