Coastmetics
From coast to care.
An idea made real.
A brand built with intention.
Coastmetics is a European skincare and lifestyle brand inspired by the world’s coasts, founded in 2026. The idea emerged in 2023 after a day by the Baltic Sea. What began as a vision to translate the feeling of being by the coast into everyday rituals gradually evolved into an independent business.
As founder and CEO, I have built Coastmetics from the ground up – from business strategy, brand positioning and creative direction to product development, supplier partnerships, e-commerce, communications and market launch.
Building Coastmetics brings together everything that drives me: strategic thinking, creativity, independence and the determination to turn ideas into reality.
© Coastmetics
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In my newsletter Weekly Wave, I share behind-the-scenes insights, honest reflections and lessons from entrepreneurship, brand building and leadership – including the wins, challenges and everything in between.
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Contact
E-Mail:
julia.forchheim@gmail.com